BoschCarServiceFranchiseSystemlaunchedinChina

• Increasing demand for standardized and high quality car service
• All-round support for franchisees
• Five flagship workshops evenly distributed in five key regions in China supporting franchise system’s development

Shanghai – Bosch, a leading global supplier of automotive technologies and services, announced the official launch of a franchise system for Bosch Car Service in China. The new franchise network will offer car services at the same unique and top-level standard of quality across the country. Bosch developed this new franchise system to provide all-round support to its business partners, ensuring that they offer one-stop professional, reliable service and unified quality standards to Chinese car owners across multiple car brands and models.

“Maturing Chinese car owners with aged cars are in increasing demand for alternatives of car service, and the service quality needs to be in lined with the rapid advancement of automotive technology,” said Mao Limin, Regional President of Bosch Automotive Aftermarket in Greater China. “Bosch has 128 years’ history of innovation in automotive technology and more than a decade China-rooted experience in car service. Based on our holistic solution of ‘Parts, Bytes and Services’, Bosch is committed to working closely with our local partners to provide professional and reliable car service that the Chinese car owners can trust.”

All-round support for franchisees

The franchise system will provide franchisees with comprehensive support in all phases from planning up to operation. Bosch will have a team of over 100 consultants in China to support new franchisees in workshop set-up, facility management, business planning, workshop management, as well as customer relation management. In operation, Bosch will further help strengthen franchisees’ service capability and efficiency by providing a wide array of diagnosis systems, easy parts and equipments sourcing solution, comprehensive training programs, and state-of-the-art IT system. Moreover, franchisees will also receive unified marketing communication and other value-added services such as hotlines for technical issues and data information.

“Our franchisees will benefit greatly with all-round support from Bosch to provide professional and reliable car service in standardized quality to Chinese car owners,” said Yuan Xuming, General Manager of Bosch Automotive Technical Services (Beijing) Co., Ltd. “We aim to have 50 new franchisees by the end of 2014, and over 1,000 franchised workshops in the coming three years. To support this franchisees’ development, a total of five company owned and company operated workshops of Bosch Car Service will be distributed evenly in China market, including the two established ones in Beijing and Chengdu that achieved great business success in local market.”

Standardized services for local car owners

The standardized services include engine diagnostics, brakes, suspension and wheel alignment, body work repairs, car painting and car grooming, etc. Car owners will enjoy consistent service quality within the Bosch Car Service across the nation, regardless of their car’s make or model. The new network also guarantees the use of high quality spare parts from Bosch and other trusted brands, whilst ensuring fair price.

Bosch Car Service owes much of its global success to Bosch’s century-long expertise in automotive technology. With auto service experience spanning over nine decades globally, Bosch Car Service is one of the world’s largest independent chains of repair-shops, with some 16,500 workshops. It provides a comprehensive range of services covering inspection and maintenance, general mechanical work, tyre and suspension, engine management, and more. Thanks to its profound knowledge of the car service industry, over 13 years China-rooted car service experience and a successful track record in company owned and company operated workshops, Bosch Car Service will undoubtedly reach new heights in China.